# IRONMAN WORLD CHAMPIONSHIP BIG ISLAND HAWAI‘I – RACEDAY MORNING // Photo Credits: Frank Schreiner
I defined my sports master plan, the Agenda 2020 and the brand lookbook #FromHeroToZero to reach my big goal. Nowadays every professional company needs a longterm business plan. And my plans on Big Island Hawai’i and the way to reach that aim are not a lot different from that. My debut on the long distance in 2016 at the legendary Challenge Roth will be the starting point of my masterplan. This is followed by two further starts in the worldwide Ironman Series 2017 to collect first points for Kona Pro Ranking. My declared objective for 2018 is the qualification for Ironman World Championship on Hawai’i to gain experience for 2019 and my targeted top 10 ranking. And then we come to the final goal: 2020 will be the Hawai’i year and focus will be completely on finishing on the podium. Everything else comes second.