I defined my sports master plan, the Agenda 2020 and the brand lookbook #FromHeroToZero to reach my big goal. Nowadays every professional company needs a longterm business plan. And my plans on Big Island Hawai’i and the way to reach that aim are not a lot different from that. My debut on the long distance in 2016 at the legendary Challenge Roth will be the starting point of my masterplan. This is followed by two further starts in the worldwide Ironman Series. My declared objective for 2018 and 2019 is to gain experience for 2020 and qualifying for the Ironman World Championship Hawai'i. The year 2020 will be completely dominated by Hawai'i and focused on finishing top ten. Everything else comes second.